From the studio
Practical guidance on video, animation, design and copywriting — to help your business communicate better.
Every article here started as a question a client actually asked us. How long should a video be? What should go in a brief? Why is the website getting traffic but no enquiries? Rather than answer them one conversation at a time, we write the answer down properly and publish it.
There is no gated content and no sales pitch. If you read a piece, apply it yourself and never speak to us, that is a perfectly good outcome. We would rather be the studio that helped than the studio that pitched. If you do decide you want help afterwards, you will already know how we think.
Most articles are a five-minute read and end with a short FAQ covering the questions people ask next. A few include something practical you can download and use — the video brief template is the most popular, and it is completely free to use.
Both have their place, but the right choice depends on your message, audience and budget. We break down the pros and cons of each.
A clear brief leads to better work, faster. Here's exactly what to include — and what you can safely leave out — when briefing a creative studio.
The script is the most important element of any video. Here is a step-by-step guide to writing one that works.
What separates the ones that work from the ones that get skipped after three seconds.
The ideal length for every type of business video — from homepage heroes to social ads.
What motion graphics are, how they work, and when they are the right choice for your brand.
The most common reasons websites get traffic but not enquiries — and what to do about each one.
ChatGPT has over 900 million weekly users. Here is how to make sure your business appears when people ask it questions relevant to what you do.
Most UK small businesses are invisible in AI search. Here is what AI visibility means and the practical steps to start appearing in ChatGPT.
The GEO services market is growing fast. Here is what they actually involve, what to look for, and how great content drives AI visibility.
AI search optimisation — also called GEO — is how you get found in ChatGPT, Perplexity and Google AI Overviews. Here is how it works and where to start.
You know what AI search is — this is how to actually run it. What to do first, what to measure, and the order that makes it work.